People who follow online celebrities and big-name companies are talking a lot about the Sierra or Cierra Mist lawsuit. Not aware of it yet? Don’t worry! The whole story of how popular TikTok star Cierra Mistt got into a fight with the big beverage company PepsiCo is what we are going to talk about here. Well, that’s precisely what we are aiming for, so let’s get down to the details of this case, like what happened, what’s the main issue, and how Cierra Mistt found herself between all this legal stuff and things like that.
What’s This Cierra Mist Lawsuit About?
TikTok star Cierra Mistt is known for her funny videos about her job as a flight attendant. PepsiCo, on the other hand, makes a lot of well-known drinks, including the Sierra Mist, which is no longer made. PepsiCo put Sierra Mist on hold in January 2023 and released Starry, a new lemon-lime drink, to compete with Sprite and 7-Up.
And yes, in July 2023, Cierra Mistt shared a TikTok video that talked about Sierra Mist. This was the start of the drama. That made PepsiCo angry, and they told her she was infringing on their property by using their brand name without permission. As you could guess already, this claim went viral online very quickly, starting arguments and conversations all over the place.
What the Law Says
PepsiCo said that the name Cierra Mistt was too similar to the name of their old drink, Sierra Mist, which could make people confused and hurt their brand. On social media, Cierra Mistt replied by telling her fans about PepsiCo’s lawsuit threats. This made things even more controversial, and now everyone is thinking why a big company would go after a TikTok star.
Big Moves and Big Brands
For sure, PepsiCo has been in a lot of court battles over branding before. Large companies often do a lot to keep their reputations and protect their trademarks. It’s usual for companies to go to court to protect their brands from confusion, but this can sometimes make them look like bullies, which can lead to criticism from the public.
How Did It End?
Cierra Mistt posted another video in February 2023 in which she said PepsiCo had tried to sue her but failed. She said that they solved the problem peacefully, which means that they didn’t have to go to court. PepsiCo and Cierra Mistt, on the other hand, have kept the details secret, which has left fans with more questions than answers and led to more rumors.
All in all, you see, this case shows us really well and emphasizes intellectual property rights, which guard the use of works of individuals as well as brands. In the current age where literally everyone can make content online, it is super important for every one of us to see what IP laws are and how not to infringe them, no matter what. The Sierra Mistt lawsuit emphasizes how difficult it can be when recognized brand names collide with internet celebrities. To protect both parties and companies, it also emphasizes the necessity for clear regulations.
